Insights into the retail olive business. From the olive industry leader.
What drives consumer purchase? The right product, at the right price, in the right location, at the right time — all part of the value equation that determines success. Although we don't pretend to have all the answers, we have done a lot of thinking about this topic. We'd like to share some of those thoughts with you, to help you better satisfy your customers and enable your olive business to grow.
Articles & News
Article
USDA Inspectors Trained on Sliced Olive Taste Parameters
On June 15-16, the Mondavi Olive Center at UC Davis trained between 25-30 USDA Inspectors on the flavor and quality standards all sliced ripe olives should meet.
Article
Mechanical Harvesting Looks Promising
In the past year, there has been increased mechanical harvesting activity of table olives around the world. Spain has increased mechanical harvesting of the manzanillo variety specifically for sliced ripe olives.
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A "No-brainer" to jumpstart your category
We've heard it over and over from consumers. "I want to buy black (ripe) olives in a container that I can re-close and store in the refrigerator. I don't like the hassle of storing the leftovers in another container."
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Confessions of an Olive Lover
"Passionate" is the best way to describe olive lovers – passionate about olives, passionate about life. They live and breathe (and salivate!) for the nutty kick, and savory and "meaty" texture, of olives."